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        <p>越蹭越热0504</p>
<a id="more"></a> 
<h1 id="【越蹭越热】三节课出品"><a href="#【越蹭越热】三节课出品" class="headerlink" title="【越蹭越热】三节课出品"></a>【越蹭越热】三节课出品</h1><blockquote><p>每日热点 | 蹭热姿势 + 产品小报</p>
<p>——专供运营喵 + 产品汪食用</p>
<p>2017/5/4 星期四  注意防沙尘</p>
<footer><strong>Author: 蹭热君</strong></footer></blockquote>
<p>———————————————</p>
<h2 id="◆【新媒体运营必须关注的热点来源渠道】"><a href="#◆【新媒体运营必须关注的热点来源渠道】" class="headerlink" title="◆【新媒体运营必须关注的热点来源渠道】"></a>◆【新媒体运营必须关注的热点来源渠道】</h2><p>老话说的好：不会追热点的小编不是好运营。作为致力于服务好每一个新媒体小编的蹭热君，特整理了一期新媒体相关专题，姗姗来迟的热点渠道来源新鲜出炉啦！</p>
<h3 id="🔥蹭热姿势："><a href="#🔥蹭热姿势：" class="headerlink" title="🔥蹭热姿势："></a>🔥蹭热姿势：</h3><h4 id="☞全网渠道："><a href="#☞全网渠道：" class="headerlink" title="☞全网渠道："></a>☞全网渠道：</h4><p>网络上获取新闻、热点的渠道千千万，但最经典、最主流的当属以下几个：</p>
<p>1.微博热搜榜</p>
<p>通过“发现”里的“热门”或“热搜榜”，了解全网最热事件，内容覆盖几乎所有行业领域。同时可以从不同的时间维度获取信息，包括实时热点，往期热点，还可分类筛选不同行业热点。</p>
<p>缺点：大部分热门内容偏向社会、娱乐及时事新闻，对其他行业的运营工作人员帮助不大。</p>
<p>2.微信公众号</p>
<p>微信作为当前最大的流量入口，为互联网媒体也提供了很多便捷。公众号包含各个领域、行业，信息量大，且针对性强，订阅用户也不易被打扰，所订阅文章质量相对易把控。</p>
<p>缺点：高质量公众号来源获取不易，需要自主操作查看，如不关注就收不到讯息。且信息重点较分散，缺乏整合，此问题可通过关注质量较高较稳定的公众号解决。</p>
<p>3.搜狗的微信搜索</p>
<p>通过搜狗微信搜索主页右上角的“微信热搜榜”可以了解到微信公众平台上热门的话题和新闻点。搜狗强大的微信搜索和知乎搜索功能也是好用到爆，方便查询各种热点相关公众号文章以及知乎相关解答，妈妈再也不用担心码字找不到灵感啦！</p>
<p>优点：一目了然，查询方便。</p>
<p>缺点：实时性较差，热点覆盖范围较窄。</p>
<p>4.百度搜索风云榜（推荐）</p>
<p>与微博热搜榜相似，可360度全方位查看全网发生的即时性热门事件。覆盖行业广，可查看分类榜单，还可根据地域、人群细分精细化搜索，如果你够懒，只需这一个方法就足够你在热点的世界叱咤风云了。</p>
<p>缺点：不容易直接查到热点相关的优质热点解读。建议风云榜找热点，再根据关键词在全网搜索相关解读文章。</p>
<p>5.朋友圈</p>
<p>朋友圈当属最便捷、更新最快的热点来源，同一个热点只要超过三个人转发，必定成为当日热门事件，不需要各种APP、复杂的操作，只需动手刷一刷，分分钟成为互联网最in的弄潮儿。</p>
<p>缺点：你永远无法确定朋友圈的刷屏文章是咪蒙的脑残粉还是老黄的真爱粉，其内容好坏与否完全取决于通讯录好友的质量。</p>
<p>6.其他：今日头条等各大门户网站</p>
<p>即时性较差、穿插各类广使用告、标题党横行，不建议使用此渠道。</p>
<h4 id="☞主流公众号参考"><a href="#☞主流公众号参考" class="headerlink" title="☞主流公众号参考"></a>☞主流公众号参考</h4><p>由于蹭热君在微信活跃度比较高，所以专门为大家收集了两类相对优秀的主流公众号以供参考： </p>
<p>•互联网、科技类资讯、随笔类</p>
<p>创见、越蹭越热、极客公园、三节课、差评、虎嗅网、界面、keso怎么看、拇指巴士、泡面小镇、36氪、铅笔道、小道消息、i黑马、可能吧、槽边往事、雷斯林、黄有璨、移动互联网资讯、创投圈的42章经</p>
<p>•学习提升类</p>
<p>鸟哥笔记、姑婆那些事儿、三节课、改变自己、一块听听、馒头商学院、互联网er的早读课、纽约老李校长、人人都是产品经理、学习学习再学习、运营狗工作日记、张记杂货铺、职场充电宝、笔记侠、广告文案</p>
<h4 id="☞验证热点工具"><a href="#☞验证热点工具" class="headerlink" title="☞验证热点工具"></a>☞验证热点工具</h4><p>百度指数（推荐） <a href="http://dwz.cn/5S90S2" target="_blank" rel="external">http</a><a href="http://dwz.cn/5S90S2" target="_blank" rel="external">://dwz.cn/5S90S2</a></p>
<p>头条指数 <a href="https://index.toutiao.com/" target="_blank" rel="external">https://index.toutiao.com/</a></p>
<p>微博指数 <a href="http://dwz.cn/5T2Y1W" target="_blank" rel="external">http://dwz.cn/5T2Y1W</a></p>
<p>微信指数 微信搜索关键词“微信指数”即可</p>
<h4 id="☞新媒体必看好书推荐"><a href="#☞新媒体必看好书推荐" class="headerlink" title="☞新媒体必看好书推荐"></a>☞新媒体必看好书推荐</h4><p>1.基础篇</p>
<p>《微信思维》《运营之光》《从零开始做运营》</p>
<p>2.理论篇</p>
<p>《新媒体经营》《微信营销与运营》</p>
<p>3.大众传播心理</p>
<p>《引爆点》《疯传》《定位》</p>
<p>4.文案</p>
<p>《那些让文案绝望的文案》《文案训练手册》《写给非广告人的广告常识》</p>
<p>&lt;以上推荐仅代表蹭热君个人建议，欢迎大家踊跃补充讨论&gt;</p>
<h2 id="◆【产品小报】榫卯"><a href="#◆【产品小报】榫卯" class="headerlink" title="◆【产品小报】榫卯"></a>◆【产品小报】榫卯</h2><p><strong>榫卯</strong>：古代建筑、家具、器械等木件所采用的凹凸结合的连接方式，反应古代工匠手艺高低的基本技艺。现代发展为老少皆宜的益智玩具——鲁班锁。</p>
<p>此款APP三大特点：</p>
<h3 id="1-3D模型呈现榫卯构架"><a href="#1-3D模型呈现榫卯构架" class="headerlink" title="1.3D模型呈现榫卯构架"></a>1.3D模型呈现榫卯构架</h3><p>进入APP，3D仿真呈现榫卯各种结构图示，点击进入手操模式，双击屏幕即可拼合或拆解榫卯，且可360°旋转，还可放大3D模型以便仔细观察榫卯结合精妙之处。</p>
<p><img src="http://ww2.sinaimg.cn/large/006tKfTcly1ff9devxyt2j30ih0imabg.jpg" alt=""></p>
<p>上滑屏幕还可看到各类构架在实物中的运用，点击实物构架图中的红点即可进入手操页面查看原理。</p>
<p><img src="http://ww3.sinaimg.cn/large/006tKfTcly1ff9df4p91bj30ih0pkdik.jpg" alt=""></p>
<h3 id="2-榫卯四大文化介绍"><a href="#2-榫卯四大文化介绍" class="headerlink" title="2.榫卯四大文化介绍"></a>2.榫卯四大文化介绍</h3><p>从木、器、漆、史四个方面详细介绍了榫卯所用木材、工具、涂料和历史。</p>
<p><img src="http://ww2.sinaimg.cn/large/006tKfTcly1ff9dfh3wo3j30ih0pkq60.jpg" alt=""></p>
<p>进入四大类别，画面底层会有类似水中漂浮物的浮动。木器介绍中古画呈现时，画面还会出现落叶飞舞、烛烟飘浮、花朵摇曳、烟云走动的动态画面，趣味十足。</p>
<p><img src="http://ww1.sinaimg.cn/large/006tKfTcly1ff9dfu1s8nj30ih0ihjsq.jpg" alt=""></p>
<p><img src="http://ww2.sinaimg.cn/large/006tKfTcly1ff9dg5yvvej30im0ihwg1.jpg" alt=""></p>
<p><img src="http://ww4.sinaimg.cn/large/006tNc79ly1ff9dghn9xwj30ih0ihtaf.jpg" alt=""></p>
<p>历史模块则是以长图模式介绍了榫卯在各个时期的应用和发展。</p>
<p><img src="http://ww3.sinaimg.cn/large/006tNc79ly1ff9dgs72g4j30pp0imdhm.jpg" alt=""></p>
<h3 id="3-工坊推荐"><a href="#3-工坊推荐" class="headerlink" title="3.工坊推荐"></a>3.工坊推荐</h3><p>推荐列表中推荐了各类可以线下观摩和操作的传统木工工坊，且屏幕下方还附有地图、电话、邮箱，点击即可获取相应信息，操作起来简单方便。</p>
<p><img src="http://ww2.sinaimg.cn/large/006tNc79ly1ff9dh1nm9uj30pp0imn02.jpg" alt=""></p>
<p>当然，作为古典文化的传承，此款APP完全免费，且IPhone、IPad上均可使用。</p>
<p>短评：虽然不能和“故宫”APP的精美相媲美，但在交互设计和排版上还是让人舒服的，略性冷淡，小动画和背景漂浮物上却又藏了一些小心思。说到底，谁还不是一个小公举呢？</p>
<p>———————————————</p>
<p>本期志愿者：全能选手小腿、了了</p>
<p>欢迎关注越蹭越热，互相调戏~</p>
<p>愿你有所收获！</p>

      
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